| What is Phone Call Tracking?
Call Tracking is a system in which unique toll-free numbers, local numbers, SMS short codes or
call buttons are placed on each individual advertisement, website or directory listing. When a
customer calls, texts, or clicks one of these, it cues the marketer off to which ad specifically generate that lead. Telephone tracking empowers marketers to monitor and improve
advertising, capture prospect data, and route inquires productively. It provides measurable
results that allow marketers to direct advertising dollars to where they do the most good, deliver more and better leads to the sales force and enhance customer communications.
Why you need to begin call tracking today…
When faced with the challenge of generating quality sales leads
while keeping within a finite budget, every marketer needs to be armed with accurate data supporting the success of their
campaigns.
Phone calls are a fundamental measure of advertising success. A comprehensive call tracking
system will track, capture and distribute the phone leads generated by your marketing
campaigns. Your call data will reveal which advertisements are generating leads and which leads are converting to customers, allowing you to fine-tune your
efforts and generate more revenue. |
